DOCTOR-FOUNDED · HEALTHCARE PPC

UPDATED JUNE 2026

Google Ads for Dental & Medical Practices

Conversion-tracked Google Ads for healthcare practices. We measure cost-per-booked-consultation, not clicks. HIPAA-compliant tracking, dental and medical specialty expertise, and a real testing playbook for cash-pay procedures.

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✓ Cost per booked consultation reporting · ✓ HIPAA-compliant call tracking · ✓ No long-term contracts

WHAT IS HIPAA-COMPLIANT GOOGLE ADS (In short)

Healthcare Google Ads management with cost-per-consultation tracking, HIPAA-compliant call attribution, and dental-specific keyword playbooks. $997 to $1,497 per month management fee, plus your ad spend ($1,500 to $5,000 monthly typical). Campaigns live in 14 days. Doctor-founded. No long-term contracts.

$30-150

Per-hour Google Ads management rates on Upwork

3-7x

Typical ROAS on healthcare cash-pay procedures

$8-40

Healthcare cost-per-click depending on specialty

90 days

To meaningful campaign maturity

Why Healthcare Google Ads is Different

Google has a specific category in their ads platform called “Healthcare and medicines” that imposes restrictions standard ad accounts do not face. You cannot make personalized health-condition targeting claims. You cannot use the same retargeting tactics that work for ecommerce. You cannot use a Pixel or remarketing tag the way a generic ad agency would. Run healthcare ads like a t-shirt company and you will get your account flagged or suspended.

Beyond the ad-platform rules, healthcare conversion attribution is harder. The thing that matters – did a real patient book and show up – happens days or weeks after the click. The ad platform sees the click. It does not see the booked consultation, the no-show, or the eventual lifetime value. Cost-per-click is a vanity metric. Cost-per-booked-consultation is the real number.

RankingMedic’s Google Ads engagements measure that real number. We tie ad clicks to call tracking (HIPAA-compliant), call tracking to CRM-logged consultations, consultations to closed patient revenue. You get a monthly dashboard showing dollars in vs dollars out. Most agencies cannot show you this because their tracking stack would expose PHI.

What is Inside Our Google Ads Management

Standard monthly engagement.

✓Healthcare-specific keyword research. Procedure-level keyword maps. Emergency vs cosmetic vs insurance-shopping intent buckets. Negative keyword libraries for healthcare-specific noise.

✓Cost-per-consultation tracking. Click-to-call-to-CRM tracking. We see ad spend in dollars and consultations booked in dollars, not vanity click metrics.

✓HIPAA-compliant conversion tracking. First-party data, hashed identifiers, BAA-covered call tracking, no Facebook Pixel exposure of patient data.

✓Landing page optimization. Procedure-specific landing pages built for ad traffic. Mobile-first. Cal-embedded for instant booking.

✓Search + Maps + YouTube. Multi-channel ad mix tuned per practice. Search for high-intent. Maps for local 3-pack visibility. YouTube for cosmetic procedure trust-building.

✓Quality Score management. Active management of ad-relevance, expected-CTR, and landing-page-experience signals. Lower Quality Score = higher CPC.

✓Negative keyword library. Healthcare-specific negatives we have built over years. Filters out job-seeker traffic, irrelevant insurance queries, and other non-converting noise.

✓Monthly reporting. Spend, clicks, calls, consultations, no-show rate, attributed revenue. The dashboard a busy practice owner can read in 5 minutes.

How It Works in 90 Days

WEEK 1

Audit

Existing account audit if you have one. Conversion tracking review. Practice management system integration check. Healthcare account approval if needed.

WEEK 2

Foundation

Conversion tracking install. Landing pages built or audited. Call tracking with PHI redaction. Initial keyword maps locked.

WEEK 3-4

Campaign Launch

Campaigns go live with conservative bid strategy. Daily monitoring for the first 7 days for early signal.

MONTH 2

Optimization

Negative keyword expansion. Bid adjustments. Quality Score improvements. Audience signal refinement. First monthly report.

MONTH 3

Scaling

Expand winning ad groups. Test new ad copy variants. Test new procedure-specific campaigns. Second monthly report with attributed revenue.

Frequently Asked Questions

How much do I need to spend on ads to make this work?

Minimum recommended ad spend is $1,500-$3,000/month for a single-location practice. Below $1,500/month the data is too sparse to optimize against. Multi-location or implant-heavy practices typically run $3,000-$10,000/month.

What about your management fee?

Our management fee is $997/month for spend under $5K. $1,497/month for spend $5K-$15K. Custom pricing above $15K. Always separate from ad spend. No long-term contracts.

Will you guarantee ROI?

No. Anyone who guarantees specific ROI on Google Ads is either lying or about to dump your ad budget into low-quality clicks. What we will guarantee: HIPAA-compliant tracking, cost-per-consultation reporting, monthly review with clear next-step recommendations, full refund of first month if quality is not delivered.

Can you handle our existing Google Ads account?

Yes. We can take over an existing account, audit it, restructure if needed, and operate as managed account. You retain ownership.

Do you do Meta Ads (Facebook/Instagram) too?

Yes, as a separate engagement. Meta Ads work well for med spa, cosmetic dermatology, and cosmetic dentistry. Less well for general medical practices. Ask about combined Google + Meta pricing.

What if my account gets suspended?

Healthcare account suspensions happen even with proper setup. We handle the appeal process. Most suspensions are reversed within 5-7 business days if the account is genuinely compliant – which ours always are.