Healthcare Marketing
Self-Audit Checklist
10 things every dental, dermatology, and medspa practice should check before spending a dollar on marketing.
Before hiring an SEO agency or launching Google Ads, audit your current online presence. This checklist covers the foundation every healthcare practice needs to attract patients from Google.
The 10-Point Checklist
Google Business Profile Claimed & Complete
Is your GBP verified, with correct hours, phone, address, photos, and all services listed? This is the single most important local SEO factor.
NAP Consistency Across Directories
Is your Name, Address, and Phone number identical on your website, GBP, Healthgrades, Yelp, and all other listings? Inconsistencies hurt rankings.
Dedicated Service Pages
Does each service you offer have its own page (not a single page listing everything)? Each page should target specific keywords like “dental implants [city].”
Mobile-Responsive Website
Does your website load properly and look professional on a phone? Over 60% of healthcare searches happen on mobile devices.
Page Load Speed Under 3 Seconds
Test at PageSpeed Insights. If your site takes longer than 3 seconds to load, you are losing patients before they even see your content.
20+ Google Reviews with Responses
Do you have at least 20 Google reviews with a 4.5+ rating? Are you responding to every review — positive and negative — within 48 hours?
HIPAA-Compliant Tracking
Is your Google Analytics configured with IP anonymization? Do you have a BAA with your call tracking provider? Are your forms transmitting over SSL?
Call Tracking Installed
Can you tell which marketing channel generated each patient call? Without call tracking, you cannot measure marketing ROI.
Blog or Educational Content
Do you have at least 5 blog posts or educational pages answering common patient questions? Content builds topical authority and captures informational searches.
Clear Call-to-Action on Every Page
Can a patient book an appointment or call your office from every page on your website within one click? Make it effortless.
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